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WestRock Introduces EverGrow Fiber-Based Produce Packaging Collection

Collection offers innovative alternatives to single-use plastic packaging for produce from snacking tomatoes to apples.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

WestRock has achieved a proprietary approach for a produce packaging collection made using sustainably sourced wood fiber. WestRock EverGrow packaging is curbside recyclable when emptied and flattened, supporting the company’s ambition to reduce waste and build a 100% reusable, recyclable and compostable product portfolio.

“WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals,” said Patrick Kivits, president of Consumer Packaging at WestRock. “We’ve leveraged our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”

The EverGrow Collection’s baskets, carriers, punnets and tills have been designed for easy stacking, operational efficiencies and superior branding at retail. WestRock customer Niagara Orchards and Vineyard Corp was able to utilize these design features when the company launched its new paperboard produce carriers last year.

“We set out to deliver a 100% recyclable and sustainable container for the industry that is easy to pack, stack and handle,” said Spenser Greenfield, GM of Niagara Orchard and Vineyard Corp. “With the help from WestRock, we at Niagara Orchard and Vineyard Corp are now doing our part to move the produce industry away from plastic.”

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